At PLC Sydney, we understand that one of the most powerful tools in supporting young people is also one of the simplest: conversation.
As children and teenagers navigate an increasingly complex digital world, the everyday moments of connection at homeâcar rides, dinner tables and quiet walksâbecome more important than ever. In this edition of Little Talks, Big Impact, Dr Sarah Golsby-Smith explores the influence of social media on young girlsâ self-worth and identity, and highlights the role parents and carers play in helping their daughters develop confidence, resilience and a grounded sense of self.

As she finds her way in the world, you remain her most important guide.
Little Talks, Big Impact is a new parent education series designed to support meaningful connection at home. Each edition provides gentle conversation prompts you can explore with your daughter: at the dinner table, on the way to school, or during a walk together. These prompts are grounded in the core themes of our Collegeâs well-being framework: being, becoming and belonging.
In a recent interview, Jonathan Haidt, author of The Anxious Generation, discussed the impact of social media on young girls, referencing insights from Sarah Wynn-Williamsâ book Careless People. A former executive at Meta, Wynn-Williams now shares her concerns about the deep, and often invisible, influence of social media companies on the self-worth of young users.
One alarming insight: if a girl deletes a number of selfies from Instagram, the algorithm detects a pattern of self-consciousness or self-loathing. Instead of offering supportive or affirming content, the algorithm responds by promoting beauty products. The implicit message becomes: âYouâre not beautiful. Let us help you become beautiful.â
This troubling cycle, as Naomi Wolf observed decades ago, commercialises a girlâs pain rather than addressing it as a social concern. Her vulnerability becomes a source of profit.
We are already seeing this play out locally. Mrs Watters (Head of Junior School) recently wrote about children as young as 10 asking for beauty products. The founder of skincare company Go-To has also commented on this phenomenon, highlighting a booming market driven by fear rather than self-expression.
Jonathan Haidt offers clear advice: delay access to Instagram and TikTok until age 16, when a young personâs identity and critical thinking are more developed.
Here are some practical strategies for parents and carers:
Together, these small, intentional steps can help shift the narrative. When you remind your daughter she is beautiful, out loud and often, it has a lasting impact.Your voice is louder than the algorithm. Our goal is to ensure that children donât just learn to read; they love to read.
For further support or information, please contact the Senior School Well-being Team via Mrs Liz DâArbon: edarbon@plc.nsw.edu.au

Sarah has also taught in both government and independent schools, as well as across co-ed and both single sex schools i.e. girls schools and boys schools.